InSinkErator makes high-end garbage disposals for home and commercial kitchens.
Their disposals can grind a beef femur, quietly.
We partnered with Emerson, and their 50-site CMS, to revamp InSinkErator's entire web presence. Wrote copy. We strategized an entirely new site structure, dozens of new pages, hundreds of new components and widgets, a custom product wizard.
And a slick photoshoot with all their top selling products.
We have an InSinkErator in our office.
Mostly it just grinds bagel crumbs.