Nitro. Velocity. Deviate. 

No, not retired American Gladiators. (ILY Zap!)

They are PUMA's newest running shoe line and they have some explaining to do. 

We designed an interactive wall for their flagship NYC store with our partner, EWI. 

Lift a shoe, the wall reacts. NFC triggers the magic.

See the shoe tech. Animation and content delivery via our custom store app. 

Fastest sports brand in the world. Even faster to deploy our tech.

Watch our reel with PUMA and others.

About Us

A digital experience studio.

We live to create competitive advantage for advanced clients who trust us for speed-to-innovation, industry adaptability and cross-platform agility.

Over the past decade, we've been trusted by global blue chips and challenger brands alike to obsessively research, design and build transformational experiences and products.

We've built healthcare software, intranets for 300k users, interactive retail platforms - all for names you know and trust.

Our team bolts-on to yours, creating deep value and velocity.

Bringing new products to market? Need a transformational retail experience? Create better custom outcomes online? Must move faster with a fresh perspective? 

Welcome to Northern Ground.