Lenovo

This $50B tech giant wanted to make product selection easier in-store.

A digital solution next to a physical one.

We partnered with their retail agency, EWI, to design and build an experience. 

Home and business got unique interfaces.

Repurposed current video content for vertical touchscreens.

ADA compliant. 

Custom back-end, Harmony, to support remote content swaps and analytics reporting. 

Watch the project story

What We Think

0 —— You have a clear choice. Digital isn't a department or add-on here, it's an obsession and you should take time to understand the difference.

1 —— In the end, we exist to make our clients more competitive. And we're deeply grateful for the opportunity. 

2 —— We push. You can always pull us back, but we push.

3 —— Usability & innovation should fight, then kiss.

4 —— We know our role. We are adaptable and useful.

5 —— Big ideas can exist in an environment of frugality.

6 —— Process matters but only if it's a good one. Scope matters but we always do way more. Sometimes less is just less. Not here.

7 —— (Slow) speed kills. 

8 —— You should measure our work and hold us accountable for our decisions.

9 —— The project burden is on us. It's our job to make it enjoyable and collaborative, but you are paying us to do work and we do work.