Healthcare Parts

GE Healthcare needed an app for 15,000 parts. 

Patients are happier when hospital equipment works. GE's parts are specific and often hard to find.

We began this project with a one week intensive prototype session including GE and their best customers, then built an app that allows techs to scan failed parts and order replacements with confidence.

Our app integrates with their ERP through an API their offshore team built to our spec. It has smart search.

The app is rolling out worldwide.

Parts are getting delivered. The correct parts.


Northern Ground is a digital studio with a dissatisfaction for the status quo.

Our team builds custom platforms that perform.

We're design-focused but our virtue is in cross-industry adaptability and agility.

We offer advanced strategy, UX design and code dev.

In 2012 we set out to stay small while taking on the most challenging projects.

A lean, experienced shop produces speed and results others can't - no gaps, no politicking, no 20-person meetings.

Digital work can be fleeting so we use speed and hypotheses to hit timelines, align with users and innovate.  

We stay close to the work, and you'll get everything we've got.

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