EKG UI For GE Healthcare

GE Healthcare hired us to design the UI for their best selling product ever.

Their EKG platform was over 20 years old. New, innovative hardware was being designed and it needed a UI to match.

We visited Mayo Clinic, observed clinicians with patients and uncovered opportunities. Jay took a 4-week online course and became a Cardiologist (no he didn't).

The new UI is undergoing FDA trials & will be released shortly. 

We have since worked with GE Diagnostic Cardiology teams to design a variety of complementary interfaces across the platform.




Northern Ground is a digital studio with a dissatisfaction for the status quo.

Our team builds custom platforms that perform.

We're design-focused but our virtue is in cross-industry adaptability and agility.

We offer advanced strategy, UX design and code dev.

In 2012 we set out to stay small while taking on the most challenging projects.

A lean, experienced shop produces speed and results others can't - no gaps, no politicking, no 20-person meetings.

Digital work can be fleeting so we use speed and hypotheses to hit timelines, align with users and innovate.  

We stay close to the work, and you'll get everything we've got.

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