EKG UI For GE Healthcare

GE Healthcare hired us to design the UI for their best selling product ever.

Their EKG platform was over 20 years old. New, innovative hardware was being designed and it needed a UI to match.

We visited Mayo Clinic, observed clinicians with patients and uncovered opportunities. Jay took a 4-week online course and became a Cardiologist (no he didn't).

The new UI is undergoing FDA trials & will be released shortly. 

We have since worked with GE Diagnostic Cardiology teams to design a variety of complementary interfaces across the platform.




Northern Ground is a digital studio with a deep dissatisfaction for the status quo.

Our clients would tell you, we're not a vendor, we're a partner.

We're design-focused but our primary virtue is cross-industry adaptability and agility.

We offer advanced strategy, design and code dev. We ask questions. We push.

In 2012 we set out to stay small while taking on the most challenging projects.

A lean, experienced shop produces speed and results others can't - no gaps, no politicking, no 20-person meetings.

A tight-knit group oriented for large brands on high-profile initiatives. We use what we do to solve complex business problems.

We stay close to the work. Design obsessives.

You'll get everything we've got.

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