Concentrix is a marketing services company.
Among many other things, through software & expertise they help auto OEMs automate the process of reminding you when your car needs service.
Northern Ground was retained to redesign their primary large-scale marketing automation tool.
We sat with dozens of internal users and watched them work.
We listened in on phone calls with customers.
We let it get weird.
The tool allows users to create marketing campaigns on the fly, supports white labeling for OEMs and solves real problems that we identified.
Concentrix makes their customer more efficient. We like to think we made Concentrix more efficient.