Auto OEM

Concentrix is a marketing services company. 

Among many other things, through software & expertise they help auto OEMs automate the process of reminding you when your car needs service.

Northern Ground was retained to redesign their primary large-scale marketing automation tool.

We sat with dozens of internal users and watched them work. We listened in on phone calls with customers. We let it get weird.

The tool allows users to create marketing campaigns on the fly, supports white labeling for OEMs and solves real problems that we identified. 

Concentrix makes their customer more efficient. We like to think we made Concentrix more efficient.


Welcome to our new site!

Explore this half to learn about us. Hint: use or the arrow keys on your keyboard to move through pages.

Every year, we take off between XMAS and New Years. Before we bugged out, we got the new site live.

Then we celebrated

Thanks to our clients for compelling us to do interesting work, our employees for your passion and our families for being supportive and making it all worth it. 

As we enter our 6th year in business, we look forward to new challenges in 2018.

All the best to you and yours,