Auto OEM

Concentrix is a marketing services company. 

Among many other things, through software & expertise they help auto OEMs automate the process of reminding you when your car needs service.

Northern Ground was retained to redesign their primary large-scale marketing automation tool.

We sat with dozens of internal users and watched them work.

We listened in on phone calls with customers. 

We let it get weird.

The tool allows users to create marketing campaigns on the fly, supports white labeling for OEMs and solves real problems that we identified. 

Concentrix makes their customer more efficient. We like to think we made Concentrix more efficient.


Northern Ground is a digital studio with a dissatisfaction for the status quo.

Our team builds custom platforms that perform.

We're design-focused but our virtue is in cross-industry adaptability and agility.

We offer advanced strategy, UX design and code dev.

In 2012 we set out to stay small while taking on the most challenging projects.

A lean, experienced shop produces speed and results others can't - no gaps, no politicking, no 20-person meetings.

Digital work can be fleeting so we use speed and hypotheses to hit timelines, align with users and innovate.  

We stay close to the work, and you'll get everything we've got.

(Hint: use or the arrow keys on your keyboard to move through pages.)