Q —— When and how were you founded?
A —— In 2012 by Ryan Janecek, Jay Beckman and Matt Retzer. They worked together at a prior agency and left on the same day to open Northern Ground. Some shops want to be big, we just want to be good.
Q —— What are you best at?
A —— Large-scale digital projects with a balance of strategy, UX complexity, design and code.
Q —— What else do you do?
A —— We stay focused but at times we've let our best clients twist our arms to do everything from broadcast video shoots and food photography to full branding projects. When they trust us with their brand and appreciate our design sensibilities, they often ask for more. We also make lots of content in our fully equipped studio. If we can't help, we'll send you to people we trust.
Q —— What don't you do?
A —— Ongoing SEO and PPC, media buys, hosting, and most traditional ad agency stuff, etc. But, we partner well and understand that large projects require close collaboration with AORs, PR firms, social shops, etc. We can fold right in to your extended agency teams.
Q —— What clients have the most success with Northern Ground?
A —— Those who deeply understand their brand's purpose in the world. Companies that are driven, attentive and passionate. Authentic people that value honest work. Clients that are ready for obsessive design and advanced technology. Experienced marketers. Kind humans.
Q —— Do you only work on the web?
A —— We're multi-platform. In addition to the web we design and build for mobile, interactive retail, IoT, custom apps, and fully embedded hardware systems. If you can think it up, we probably have some code to start with.
Q —— Are you accepting new clients?
A —— Always! We enjoy being a project-based shop and are continually starting new work. From global manufacturers and fintech startups to services firms and national cpg brands, we can probably help you.
Q —— You seem small. Do you really have bandwidth for my project?
A —— We can likely output way more than you need. Think of Northern Ground as one integrated 14-person project team. We're built lean on purpose and it works. Large companies know that small agile teams can move quickly without interference or baggage. No gaps, no filler.
Q —— Where did the name come from?
A —— Northern Ground means ambition with foundation; risk with pragmatism; adventure with practicality. Also, the url was open and Thunder Birds Clubhouse sounded too flip.
Q —— How do you charge?
A —— We step through a series of scope definers and then lock in a fixed bid project, in most cases. We're an experienced shop so pay is on par with performance.
Q —— Are you hiring?
A —— We're currently hiring for a Sr. Front-end Developer, and we always like connecting with good people. Hit us up!
Have a question we didn't answer?
Contact us to talk.