• Northern Ground Presents Screamin' Sicilian "digital brand launch"

Screamin' Sicilian Pizza

The Gist:

The 'craft beer of frozen pizza' launched in 2013 and we've been their digital AOR from the start. The Spicy Clucker, a chicken/bacon/ranch/jalapeño pizza that beats up other frozen pizzas on the playground, is the perfect symbol of this disruptive brand.

From V3 of the website to the product photography to social media content - we put in work. Starting in 2016 we began making all of the YouTube content. We also concepted/designed/built a pizza timer game for iOS. As you're waiting for your 'za to be done you can yell into your phone while trying to fit meatballs and cheese into your pie hole. 

What was once a drive-by category fueled only by coupons is now on it's heels trying to slow down Screamin's growth. As of Spring 2017, Screamin' is now a national brand posiitoned for big growth.

Stores in '13 Stores in '17
Zero Nationwide

Technologies:

Umbraco CMS, .NET/MS SQL, Objective-C, The Amazing Audio Engine (or TAAE) from the developer of Audiobus, Cocos 2D - iPhone, Cocos Builder (Layout Application), AF Networking

What made it tricky (fun):

  • Launching a disruptive product
  • Creation of a custom typeface we call "Scream"
  • Instagram content development 
  • Video and photo content development
  • iOS app and game development
  • Trust from a wonderful client!

Result:

It's refreshing to work with a team of talented pros that take the time to understand who we are and what we are trying to accomplish as a brand.

Mike Pytlinski, Sr. Brand Director