• Northern Ground Presents Palermo's Pizza "Brand Website & Digital Marketing"

Palermo's Pizza

The Gist:

Palermo's Pizza is a national, premium frozen pizza brand with a rich Italian family heritage and strong Milwaukee roots. Since 2013 Northern Ground has been their digital agency of record for all brands including Urban Pie Pizza Co.Connie's Frozen Pizza, Sasquatch, Screamin' Sicilian and others. 

We've partnered with the Palermo's marketing team and outside agencies to deliver a variety of digital strategies to include e-mail marketing, list growth and coupon management, digital design and development, creation of custom tools, content development, video, photography and campaign activation. For the new Palermo's website, we focused on list growth, e-mail marketing and ready access to the most requested information like a store finder and nutritional info.

Production Launch
8 Weeks 2014

Technologies:

  • .NET
  • MS SQL
  • Umbraco CMS
  • Bootstrap Framework
  • JQuery
  • HTML5
  • CSS3

What made it tricky (fun):

  • All new brand personality 
  • Full mobile responsive
  • Enhanced customer loyalty strategy
  • Rapid timeline

Result:

Northern Ground is a strategic partner in every sense.

Kathleen Dohearty, Managing Director, Branigan Communications