CraftFund is a disruptive equity crowdfunding startup serving the unique needs of craft food and beverage producers.
Unlike rewards-based platforms (Kickstarter, Indiegogo), CraftFund fosters ownership experiences instead of just handing out swag. This is accomplished through a private shareholder portal that is activated after a successfull campaign. Founder David Dupee came to Northern Ground to develop the strategy, design and custom crowdfunding platform because he believes (as do we) that a startup should own their own platform and intellectual property. David was instrumental in the formation of equity-based crowdfunding legislation in Wisconsin, the 3rd such state to do so. Don't just buy craft, #owncraft.
|MVP Timeline||Full Site Launch|
|4 Months||June '14|
- Custom User System
- Custom Campaign Platform
What made it tricky (fun):
- Logo design
- Escrow provider integration
- Development of business rules
- Agile MVP
- Complex regulatory requirements
- Mobile responsive
As entrepreneurs themselves, Northern Ground and I share a common language and the ability to takes risks.David Dupee, Founder