Blog posts by Author
CRAFT BEER + INVESTMENT CROWDFUNDING = CRAFTFUND
Does is get any better? Craft beer and crowdfunding. WHAT? Where in the h--e-double hockey sticks do I sign up? Oh, CraftFund.com. We've all either heard of or participated in rewards-based crowdfunding; I hope? You see the world's thinnest watch and because thickness was the clearly the reason you stopped w... more
I THINK ABOUT YOU. I MISS YOU. I NEED YOU. A LOT. SERIOUSLY.
Remember what matters? Customers, prospects, partners, etc. They should be spinning around in your brain at all times - like 80's movie lines or, if you have a 3 year old daughter like me, the theme song to Dora. "C'mon Vamanos! Everybody let's go!" Far too often clients and prospects come to us with a specific INTERNAL issue. Then, they discuss the needs o... more
NORTHERN GROUND LAUNCHES NEW WEBSITE FOR TRUE PROCESS
We could go on and on about the design system, user experience or content strategy but I'd rather have our client share his experience. After a small bribe, he agreed. Plus, we're tired. Thanks Todd. Back to bed. "My name is Todd Dunsrin and I am the CEO of True Process. We launched our new website this week and Ryan asked that I share our experience ... more
VISITING NORTHERN GROUND
Find us at 260 E. Highland Avenue on the top floor of the historic Blatz Brewery. See the map below for parking options or, if you love parking tickets, street park... more
PICS: DEMO BEGINS ON NORTHERN GROUND'S NEW STUDIO
Smell that? Progress is fermenting at the Blatz. Okay, it's probably asbestos (or body odor) but either way demo has begun on our new space. We're scheduled to take occupancy by EOY and are well on our way. Great light, huge volume, private entrance, wonderful views, oh, and ... more
AUTHENTIC CONTENT MARKETING
When I [am forced to] watch a traditional corporate marketing video, ion rays fly out of the screen and penetrate my soul stealing my dreams and replacing them with feelings of regret and shame, like when I reach that weird part of YouTube. I'll get right to it. One, we built the new website for About ... more
WE NEEDED SOME GLUE, NOT THE SNIFFING KIND
If the future success of Northern Ground will be based on our first hire, we’re going to be fine. And by fine I mean amazing. Welcome Jenni Madson, employee #1. Man, where do I start with Jenni? She likes to laugh, work hard, laugh, spend time with her amazing family and laugh some more. I met Jenni at Layer One five years ago. The day I start... more
3 MOBILE STRATEGIES THAT MAKE SENSE
Yes, this is a blog post about another blog post. But Aaron Shapiro (CEO of HUGE in NYC) is on point. You should really read it, right now, then come back. I'll wait. In addition to Aaron’s advice,... more
THE NEW (OLD) HOME OF NORTHERN GROUND
The expected route was to grab a space in the Third Ward. We wanted something different. We think we found a diamond in the rough but it will take creative vision and some gasoline to get us there. We happen to have plenty of both. Part of what we want to do with this blog is bring you into the inner workings. We’re going to have victories... more
WE ARE NORTHERN GROUND
Several months ago we sat down over drinks dinner and a spreadsheet. We left that night deciding to start our own digital studio. We have ideas about how to do things differently, better. Welcome to Northern Ground. Does the world really need another shop like ours? What differentiation could we possibly offer? Why would you decide to work ... more









