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Gray Goo

When creating content that must be simultaneously optimized for posting to Twitter, LinkedIn, Facebook, Instagram, Tumblr, Vine, Youtube, Medium, Snapchat and of course your own site, there's a risk of it all turning into a homogenous gray goo. A What? Gray goo is a concept that emerged out of futurism as a hypothetical consequence of technology and was later embraced by science fiction writers as a doomsday scenario. The standard example... read more