Yes, this is a blog post about another blog post. But Aaron Shapiro (CEO of HUGE in NYC) is on point. You should really read it, right now, then come back.  I'll wait. In addition to Aaron’s advice,... more

There is a reason we are using black & white photography for our site, but it's not a good one... I just like it, and the guys do too. As a designer I have to hope and insist that branding involves more strategic criteria than preference, but when building up design materials to support the branding for Northern Ground, I had the bratty epiphany that... wait, since it's ... more

The expected route was to grab a space in the Third Ward. We wanted something different.  We think we found a diamond in the rough but it will take creative vision and some gasoline to get us there. We happen to have plenty of both. Part of what we want to do with this blog is bring you into the inner workings.  We’re going to have victories... more

Like an economics professor and a filthy comedian had a love child, Ryan is dynamic and well-rounded. As the fearless voice in the room he fights for clients and the right business strategy, often above our own needs. You want him on your side. Ryan builds digital strategies for breakfast and moves onto, well, more digital strategies for lunch. He also prid... more

Matt stands above us, in both height and respect. Take any technology you can imagine and bet he's not only worked with it, but probably written plugins for it. If he hasn't, just give him a sec. Matt figures out everything that's possible. The truth is, we all do what Matt says. Not just because he's a natural leader with a patriarchal trustworthin... more

Accused of being either quiet or pretentious, Jay is a hairshirt workaholic and design perfectionist, taking all projects too far in a mission to create things that haven't been things before.  Jay comes up with everything your project can be. As an artist with a rare rational bent,  Jay loves science and math for poetic reasons and sees d... more