A DIGITAL STUDIO FOCUSED ON USER INTERFACES AND INTERACTIVE TOOLS FOR BRANDS & BUSINESS.

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Digital Strategy, Design & Development - Milwaukee, WI

  • DATABASE: WORD OF THE WEEK

    Database.  No matter what anyone tells you, a spreadsheet is not a database.  Like a replicant in Blade Runner, they may look the same – but they are not. Databases are repositories to hold data in a structured format, and yes, so are spreadsheets.  However, a spreadsheet is not a database.  A database has powerful relationships th... more

  • IF TAB CAN SURVIVE – SO CAN PRINT

    I love how print feels. But space wise you can keep hundreds of books on a Kindle Fire vs. your living room bookshelf. Side note though: John Waters and I agree – if you go home with somebody and they don't have any books – head for the door. The Internet is flooded (and awesomely so) with books, blogs, magazines and news. Digital media rocks fo... more

    MILWAUKEE MAGAZINE OCTOBER 2012

  • AUTHENTIC CONTENT MARKETING

    When I [am forced to] watch a traditional corporate marketing video, ion rays fly out of the screen and penetrate my soul stealing my dreams and replacing them with feelings of regret and shame, like when I reach that weird part of YouTube. I'll get right to it. One, we built the new website for About ... more

    NEW WEBSITE FOR ABOUT FACE MEDIA

  • FADE IN: MILWAUKEE FILM FEST!

    When I first moved to town, my main complaint was the lack of screenings and resources for cinephiles. It wasn't until I started dating the Education Director of the Milwaukee Film Fest that I found out we actually have one of the bigger annual film festivals in the country, right down the street. It opened yesterday with a huge party at Discovery world, an... more

    MKE FILM FEST 2012

  • OUR SIMPLEST PINTEREST SHARINGEST TOOL

    When confronted with a creative or technical problem I search for a solution.  If I can’t find one, I make one.  That's why I love being a developer. Who says we don't make anything anymore? The great thing about code is that you are working with the most fundamental of tools. Like a metal worker, I don’t do it all with hand tools.... more

    "EARL, ARE YOU ON PINTEREST YET? UM, YUP."

  • OBJECT: WORD OF THE WEEK

    An object. Normally we can touch, smell and see an object.  Not so in coding, but we can do one thing just like in real life: interact. Objects form the basis of interaction on the Internet, on your iPad, heck even your toaster may have a basic OOP language. Now before the programmers reading this get their keyboards in an uproar, there are other langu... more

  • A TECH CALLED HOPE

    iOS 6 Maps notwithstanding, things in the digital world always get better. For those of us who are sensitive to the frustrating stall of political progress or the crusty state of art, music or movies, technology offers a source of optimism. That might be the main reason I'm in this industry. The possibility of being able to actually count on things ... more

    THE WORLD KEEPS GETTING BETTER

  • GOOD DESIGN MAKES THINGS CHEAPER

    Graphic design used to annoy me because I associated it with style and decoration; essentially it was vanity. I'm going to make my boxes and letters look different and pretty so you'll notice me and my work. I wasn't interested in that. My goal was just to create stuff - jokes, arguments, metaphors, ideas. I worked on ways of presenting things so that the w... more

    LOC.GOV/EXHIBITS/EAMES

  • WE NEEDED SOME GLUE, NOT THE SNIFFING KIND

    If the future success of Northern Ground will be based on our first hire, we’re going to be fine. And by fine I mean amazing. Welcome Jenni Madson, employee #1. Man, where do I start with Jenni? She likes to laugh, work hard, laugh, spend time with her amazing family and laugh some more. I met Jenni at Layer One five years ago. The day I start... more

    WELCOME JENNI MADSON

  • PROGRAMMERS WORD OF THE WEEK

    Class.  Welcome to it.  In this weekly series of articles I’ll be covering off on some tech terminology designed to help the marketer in you communicate in the double meaning, acronym-heavy swampland that is what programmers verbally sling around “in secret” on any given day.  Our first word: Class. Like an author writing a ... more

    HOW DOES THIS COMPUTER WORK!?